I founded Marketing Eco to help eco-savvy businesses raise the bar on their efforts to green up their marketing and business practices.
Eco marketing, or sustainable marketing, is the practice of using enviromentally friendly marketing and business practices, paperless, interactive, online media, social media, and the formation of partnerships with environmentally responsible, eco-conscious vendors.
At Marketing Eco, we’re focused on empowering our clients with eco-friendly marketing techniques and tools that they can manage themselves. This both saves clients a great deal of cost, but also enables our clients to nuture their client relationships in new ways. We’re always there to help as needed and to help our clients step into areas that might be new to them, like social media. Marketing Eco’s clients are excited about this client-empowering green twist on strategic marketing. Visit MarketingEco.com to learn more.
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eco marketing change agent
Case History Highlight
Throughout nine years at the international startup, NOW Technologies, my efforts as Marketing Communications Manager contributed in part to a significant growth in profits. Annual sales skyrocketed from under 1 million to over 16 million in only 9 years at which time ATMI purchased the company as a viable addition to its offerings.
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case history highlights, semiconductor
international, marketing, semiconductor, startup
Case History Highlight
I developed marketing programs, collateral, web content, advertising, a new inside sales framework with sales strategies for all stages of the sales cycle, and researched corporate blogging for both a FindLaw blog product promotion and to lay the groundwork for the FindLaw lawyer marketing blog.
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case history highlights, legal
advertising, blog, blogging, collateral, corporate blogging, legal, marketing programs, sales cycle, sales strategies
Case History Highlight
During my year contract as Marketing Communications Manager, I created the vital marketing pieces needed to establish and carry forward the company’s leading position. My findings while driving the annual pricing adjustment project and performing margin analysis led to substantial margin improvements and pinpointed opportunities for future growth in profits.
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beverage/food, case history highlights
case history, food / beverage, margin analysis, marketing, pricing
Case History Highlight
The internal / external communications plan, strategy, and timeline I developed for Equity Capital Markets, along with internal web and e-mail broadcasts I produced to synchronize the operations team for critical milestones played an important role in the successful launch of a large scale software initiative.
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case history highlights, financial
communications plan, email broadcasts, financial, software initiative, strategy
Case History Highlight
Throughout an extended year contract at Intel, I produced many successful web launches for both products and features, managing delivery of content for international geo localization of Intel.com’s Business Enterprise Website. I received special recognition for efforts toward consistent cross-site messaging. In addition, I worked on development of content and quality assurance processes for Intel IT Flex, and improved Intel’s international geo localization delivery by developing new delivery processes to ensure comprehensive distribution of critical information.
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semiconductor
geo localization, marketing, processes, semiconductor, web launches
Case History Highlight
I’m an incorporator, sit on the board of directors, and serve as Vice President of Marketing for The Walter Mobility Group. In addition to my responsibilities marketing the HybriCraft family of vehicles, I am involved in other aspects of the company including process development. My efforts have contributed to rapid and successful development of this startup company advancing it toward the market introduction of William Walter’s groundbreaking, off-surface technology.
Learn more about The Walter Mobility Group >
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aeronautics, case history highlights
aeronautics, market introduction, marketing, process development, startup, surface-effect, the walter mobility group
This day in history – another blog is launched! What’s so different about THIS blog? Why, it’s a Change Agent blog where top secret subjects are discussed!
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eco marketing change agent
blog, kari havir, marketing change agent, top secret
