About Kari Havir

October 20th, 2011

Eco Marketing Change Agent With a Positive Difference

As a seasoned marketing change agent, I’ve honed my marketing methods working with both startup, medium, Fortune 500, and Fortune 100 companies such as Intel. My focus is to produce optimal results for companies like yours. My track record illustrates the high return on investment I have demonstrated for other firms. See the examples in my resumé below, and in my case history highlights.

Let’s set up an informational meeting to talk about your business goals and how I can generate significant, sustainable, profitable growth for your company while building value for your customers.

HIGHLIGHTS

  • Contributed to the 17-times revenue growth of NOW Technologies (now ATMI Packaging) over 9 years via marketing communications management initiatives, at which time ATMI purchased NOW Technologies as viable asset.
  • Received special recognition from U.S. and European Intel colleagues for innovative content developed for Intel.com and the improvement of Intel’s international website localization process.
  • Maintained customer comfort level during a technology conversion with a communications plan developed for U.S. Bank’s Equity Capital Markets division.
  • Increased IMI BEVCORe’s online client conversions while improving margins for thousands of parts through strategic marketing management initiatives and detailed pricing analysis.


CAREER OVERVIEW

Principal, Chief Creative Director, Digital, Marketing Eco – 5/2009 to Present

I founded Marketing Eco (www.marketingeco.com) to promote the idea of sustainable marketing practices that are also eco-friendly. By implementing Web 2.0 client-empowering technology, taking advantage of cutting edge interactive, viral, and social media marketing integration techniques, implementing campaign metrics, and fostering partnerships with environmentally conscious vendors, Marketing Eco is helping companies from all walks to improve effectiveness and efficiency of their marketing with a green twist. Clients include companies with eco-friendly products and regular companies who want to “green up” and their business practices, as well as companies who simply want to improve their marketing ROI.

Vice President Marketing / Walter Mobility Group, Inc. – 4 /2005 to Present

As Vice President of Marketing I’m responsible for all aspects of strategic marketing development for the HybriCraft™ family of vehicles (www.walter-group.com). In this role I have developed the marketing plan, interactive media and content, business processes, and contributed to the business plan for the company during the ongoing research and development stage, and for eventual market introduction.

Strategic Interactive Marketing Management Consultant – 3 /1999 to May 2009

Responsible for international strategic interactive marketing for Fortune 100 companies, such as Intel, Fortune 500 companies such as Piper Jaffray, and U.S. Bank, and large, medium, and startup businesses, such as Corel, Heartland Companies, IMI BEVCORe, Arbita, La Grolla, and InPosition.

ATMI Packaging, Marketing Communications Manager – 2/1990 to 3/1999

International marketing plans created and executed on time and on budget contributed to the explosive growth of the company, customer base, and 17-times revenue growth within nine years.

EDUCATION

  • University of Minnesota
  • Certified Web Publisher, Intel CPS Certification Program

ASSOCIATIONS

  • Minnesota Interactive Marketing Association, Member 2006, 2008, 2009, 2010, 2011
  • American Marketing Association, MN Chapter, Member 2006–2008, Board Member 2007–2008, Associate Vice President for the 2007 MN AMA Annual Conference