Kari Havir, Eco Marketing Change Agent

Case History Highlight

In January of 2010 I launched a website for start up, Geneva Fund Partners, as a solution for their trading portal.

The website integrates the back end algorithmic trading interface provided by a partner company within the website’s architecture, simplifying the user experience, and allowing Geneva Fund Partners to offer their clients other tips and offers.

By using WordPress architecture for the website, owner Marshall Gause is able to update the content 24/7 from any place with an Internet connection without using any special software or programming knowledge.

The website also integrates trading commentary and linkage in a way that allows side bar boxes to be added for specified pages, and turned “off” for all other pages. In all, the WordPress platform allowed a totally customized solution, seamless integration, and 24/7 ease of update access from anywhere with Internet connection for Geneva Fund Partners.

About Geneva Fund Partners:

Geneva Fund Partners is an asset management firm specializing in targeted return fixed income portfolios and algorithmic FX trading. The Geneva Fund Partners leadership team has decades of collective institutional portfolio management and structured yield experience.

Structured Income Portfolio Management

• Fee based, separate managed targeted income yield accounts.
• Account types: Individual, Joint, Corporate, Trust & IRA.

Algorithmic FX Trading

• GFP clients have exclusive access to our proprietary intra-day FX trading algorithms.
• Exclusive, free live intra-day algorithmic trade signal emails.

Visit Geneva Fund Partners >

Financial Financial, website launch, WordPress

I wrote and produced on the Intranet detailed updates on upcoming testing and release phases to synchronize all project teams for critical milestones.

The internal / external communications plan, strategy, and time line I developed for Equity Capital Markets, along with internal web and e-mail broadcasts I produced to synchronize the operations team for critical milestones played an important role in the successful launch of a large scale software initiative.

I interviewed operations team members and produced a weekly e-mail broadcast to help keep the operations team synchronized during test phases.

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